For perfumes, the fragrance is not Everything. The packaging is equally vital in competing for the market. It is hard to underestimate the impact an eye-catching fragrance bottle can have on stimulating purchase decisions as well as fostering enduring brand loyalty. The first impression a customer has towards a particular perfume is its packaging and designs which determine perceived value as well as quality of the product. This article discusses the features that distinguish fragrance bottles and analyzes how bulk glass perfume bottles can be used to appeal to consumers. The Power of First Impressions: The Role of Packaging in…
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