The gambling industry is one of the most innovative and fast-growing sectors. In fact, according to GlobeNewswire, it hit $773.7 billion in 2023 and is on its way to reach $1 trillion by 2030. This growth means more competition, and companies must work hard to ensure their game offerings are very appealing; otherwise, they risk being overtaken by competitors.
So, if these questions have been flooding your mind, you have actually come to the right place. You can indeed make your games more attractive. Thankfully, this article will highlight how, while backing up the claims with statistics. Without wasting any more time, let’s get started.
Make them responsive
There is a trend where people are now shifting to their mobile devices to do almost everything. From accessing games like Megaways and other forms of entertainment to paying bills, the list is just endless. In fact, studies show that more than 60% of the global internet traffic comes from these devices. As if that’s not enough, a recent study revealed that over 98% of the world’s digital population uses mobile phones to access the internet.
As such, you don’t want to imagine missing out on this population just because your products misbehave on smaller devices. Since a considerable number of players access gambling experiences using their mobile devices, you want to ensure your games are responsive. In fact, in some regions, over 80% of gambling happens on these devices.
Plus, players would want to have seamless experiences on smartphones as they would on their desktops. Looking at statistics, research shows that 85% of users prefer such experiences. In an industry like gambling that’s already competitive, you don’t want to ignore such a statistic.
The best part is that if games are responsive, they may encourage players to talk about them to their friends. Remember, we usually tend to speak about great experiences to our friends. And since most people trust such recommendations more than any other marketing strategy, you want to take advantage of them to get ahead of competitors.
Imagine 72% of consumers will tell six or more of their friends about great encounters, which is what responsive games can do for your platform.
The power of diversity
Working hard to ensure you offer fresh gameplay can help you stand out from the crowd. No player would want to keep playing the same game every now and then. As such, platforms offering a broad variety always have an upper hand over those that don’t. This can also increase players’ time on your platform, which may mean more revenue.
Plus, the more connected players become with your platform, the more likely they will try new products, which can be very handy, especially during new game launches. Remember, loyal customers are likelier to try new products than new ones. You may actually be surprised to learn that they are 50% more likely to explore new products and spend up to 31% more.
And, of course, if players know they will find something new to keep the gameplay fresh on your platform, they will easily become loyal.
To widen your reach even further, consider adopting games with popular themes like sports or movies. Let’s take a sport like soccer, for instance. Did you actually know that more than 3.5 billion people support it? Integrating games with soccer themes gives you an edge for appealing to this already existing market. Plus, for newbies, it makes the gambling environment more relatable and thus encourages exploration.
Also, consider adding other products like sports betting and live streaming. Given that finding a suitable betting platform can be challenging, including everything under one roof can really improve your competitiveness. This is especially good for gambling fans who love sports betting.
Take advantage of bonuses
Bonuses are good because they allow players to try new games without risking their money. This can be a good strategy to retain and attract as many gamblers as possible. Take welcome bonuses, for instance. These features allow players to sign up on a platform and explore different games without putting their finances at stake.
But you don’t just want to use the traditional bonus types – you want to use advanced ones to make the experience even tighter. For instance, consider personalising them. That way, you will be able to speak to customers’ unique preferences, which may result in better retention rates.
Surprisingly, 73% of customers want brands to understand their unique tastes deeply. 81% prefer personalised experiences, with 76% confirming they get frustrated if they don’t find them. Therefore, customising bonus perks increases the likelihood of appealing to a broader audience.
That way, you won’t just appeal to many players; you will also increase the possibilities of long-term engagements. Can you imagine that, according to Queue.it, offering great loyalty programs could cause up to 79% of customers to tell their friends about your brand? No wonder many online gambling platforms are integrating very innovative bonus perks in their games to stand out.
Conclusion
Indeed, operating in the gambling sector has never been as challenging as it is today. From reaching new audiences to retaining existing ones, things have never been as challenging.
But thankfully, making your games responsive and diversifying them can actually make them more attractive. Plus, incorporating more innovative bonus perks can help you speak to gamblers in a way that your competitors don’t.
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